Project: Labash Wellness Center
Platform/Application Used: Squarespace
Client: Brother and Sister, Chanelle and Monte, are beginning a long-awaited goal to open a small business together.
Chanelle is the business and operating manager of the partnership — her experience in the Graduate School for Public Health led her to care deeply about quality healthcare services and exposed her to the need of dedicated health care professionals within the community.
Monte studied Acupuncture at both Shandong University of Traditional Chinese Medicine in Jinan and China Medical University in Taiwan. He is moving back to his hometown of Pittsburgh to bring the passion and experience he learned to the Pittsburgh community.
Project Role: Web Designer Consultant
Scope: Develop a Logo and Website for Labash Wellness Center:
Priority #1 is a functional scheduling software. Users must be able to book appointments with ease and the acupuncturist must be able to customize a schedule due to a shared office space.
Priority #2 is low overhead cost. Scheduling Software + Website must be under a certain amount per month to keep new business operating costs low.
Initial Branding Client Meeting:
Both Chanelle and Monte ants brand to be colorful and inviting with purples and greens. Chanelle is at first unsure about what exactly she wants in a logo, but after a bit of a discussion can pull up a few color palettes and a great example of a logo that she likes.
Chanelle mentions she has tried a free logo generator to try to save costs but felt it generated all example of what they didn’t like in other wellness center branding.
Client Examples brought to the table:
Logo Development:
The first concept was “fun, curly” Labash but rigid “Wellness” - much like the evolve logo that the client had pulled. They also were also strongly into the idea of a light purple so we combined the two with a natural leaf mock-up. Upon delivery of the first few concepts, they felt their name Labash was too hard to read, so we re-evaluated.
The final two concepts I changed the palette on them to a darker blue that I felt evoked the feelings (inviting and calming) they wanted to portray in their branding. One kept the leaf/natural element, and one introduced a “Three Rivers” element.
Website Development:
Originally, the client wanted to make a scheduling company, Vagaro, and use their website. Upon a trial, they felt the website guidelines too restrictive. It allowed for zero customization and the layouts were not the type of brand.
We price compared two common website and scheduling services: Squarespace and Wix. Squarespace proved to be better for the client: it partnered with Aquity Scheduling and upon research, the websites developed were satisfactory to the client.
I adjusted the logo into a horizontal layout for the header, created a color palette, and built a wire frame for them to view in a test environment. I used stock images for placement as we planned if they wanted to invest further into more personalized photography.
Initial Feedback:
We pulled a few pages from the main menu to keep things simple, and combined a few pages together.
The color purple I choose reminded them too much of a local insurance company, so we adjusted the purple color code.
I pulled out pieces of the Services section that I felt they needed to develop more text and highlighted them within the wire frame so they could see the importance of these modifications.
